A Small-Town Business Formula for Successful Do-It-Yourself Marketing And Advertising
Work this easy-to-use plan and watch your small-town business grow
(This is a long article, so you might want to use the Medium “Listen” feature above to the right of my name.)
The principal reason for this newsletter is to assist small business owners in the execution of their marketing, advertising, and promotional efforts.
To be “self-marketing,” if you will.
Most marketing books and guides have never dealt with the small business owner who must decide where to spend the $250.00 advertising budget for the month.
There’s a big difference between spending $250.00 and $250,000,000.00 on advertising or promotion.
Which of the two amounts will tolerate the most mistakes?
The second amount can afford the most mistakes.
The two-hundred-and-fifty-dollar merchant must generate $250.00 in business profit, or that business is in trouble.
The $250,000,000 mistake is also costly, but businesses of that size can often weather storms of that magnitude much more manageably.