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Are You Really That Stupid?
I can’t believe I bought that.

The billboard above has nothing to do with this article other than advertising, which comes in all shapes and sizes, and those who do advertising have all kinds of reasons for doing it.
You will have to admit it got your attention.
Many advertising and marketing mistakes simply come from poor decisions that seemed like great ideas at the time.
Perhaps the word stupid in my title is too harsh. Are you really that ignorant? That might be more appropriate.
In many cases, a college education is the worst thing you can give a youngster, especially if they plan to go into marketing products and services.
Marketing Successes
While marketing successes are few and far between, there are a few.
Think Pet Rock, for example. It was just a wacko idea from someone who overheard a workplace conversation about a problem someone was having with their pet.
He thought, what pet could be less trouble and more ideal to care for than a pet rock?
The Hula-Hoop is another great moment in marketing. It’s still a monster seller.
Marketing Losers
Would you buy any of the following?
- Ivory Shampoo
- Life Savers Gum
- Bic Pantyhose
- Chanel For Men
- Coors Water
- Adidas Cologne
- Pierre Cardin Wine
- Or Levi’s Shoes.
All were on the market at one time or another.