How to Do a Successful, Low Cost, Small Business Promotion
Promotions can be profitable or costly. Here’s how to do it right
Table of Contents
∘ What Makes a Promotion Work?
∘ How Long Have You Been in Business?
∘ Aren’t Promotions Expensive?
∘ It Doesn’t Take Much to Attract Attention
∘ Who Needs Help in Your Community?
∘ Make Sure You’re Prepared To Promote
∘ Some Things Are Real and Some Are Not
∘ What If It Bombs?
∘ The Last Word On Low Cost Promotion
Marketing, advertising, and promotion. So alike in some ways and so different in others.
Each will absorb all the finances you want to throw at them and still ask for more.
Before we start, just so there’s no misunderstanding, let’s define promotion.
My definition of promotion is the use of any means that places your business in a more noticeable position for a period of time.
Usually a short period of time. For years promoters have filled baseball stadiums with fans…right? Wrong.