How To Sell a Service Instead of a Product
Table of Contents
∘ What Is an Intangible Product?
∘ How Customers Decide What To Buy
∘ Why Should A Customer Buy Your Service?
∘ The Other Intangible You Have to Sell
∘ How To Sell Service Pricing
∘ Building Customer Confidence
∘ Image, Image, Image
∘ Low-Cost Promotion of a Service
∘ The Last Word on Selling Your Service
There’s a common misconception that the world’s oldest profession is prostitution. I would like to correct this bit of misinformation.
The world’s oldest profession is, in fact, selling.
Even the “ladies of the evening” made a deal before any goods or services were dispensed.
Nothing happens in business, or anywhere else in life for that matter, until someone sells something.
The two types of products most often sold are tangible and intangible.
Tangible products are products that we can touch, taste, smell, hear, or see.
Intangible products are products the customer can’t touch taste or see. We’re here to talk about the latter group…the intangible…