Leaving Out One Word Can Change the Entire Meaning of Your Story
Words have power but one word can change everything
When writing copy, stories, blogs or whatever you write about words have meaning.
Most of your writing will be taken literally.
You might include sarcasm, humor, double entendres and they will go right over your reader’s head and your message is lost.
As writers we often choose our words carefully. One word can replace many in it’s meaning.
How often has someone misunderstood what you said? One or two misplaced words can undo all the previous positives.
I’ve written three books on small business advertising, marketing, and promotion. I’ve done workshops and seminars in almost every state.
Here’s how your words might have the wrong meaning.
How Writing Copy Can be Misconstrued
I’m going to use golf as a metaphor here because almost everyone knows what it is.
Golf is not the message. Copy is the message.
Suppose I’m writing the copy for how to play golf.
It’s a game played with a white ball, clubs, and a hole in the ground. Courses can be either nine…