Marketing: How To Use The Eight Basic Marketing Functions Every Small-Town Business Owner Should Know

Tom Egelhoff
5 min readMar 9, 2024

Marketing is More Than a Word — It’s a Process.

Photo by Clark Tibbs on Unsplash

When I tell people they must spend 80 percent of their time marketing their new business, their eyes always light up.

Marketing is a broad term encompassing a wide range of activities in your business.

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Tom Egelhoff

Top Writer on Government, Entrepreneur, Radio Talk Show Host, Subscribe to my FREE Small Town Business Newsletter on Substack https://tomegelhoff.substack.com/