Sales Training: Sell the Solution, Not the Product
4 min readFeb 2, 2022
When logic and emotion come into conflict — Emotion ALWAYS Wins
Who was the first person to fly solo across the Atlantic Ocean? The correct answer is Charles Lindbergh, a name most people would readily recognize.
The second person to do it has probably been relegated to Trivial Pursuit® game card. If you must know it was Bert Hinkler.