Small Business Ads That Sell: It All Starts with The Headline
Table of Contents
∘ Here are some rules of thumb I use when writing small business ad headlines.
∘ What’s The Question?
∘ How-To Help Your Customer?
∘ Keep long headlines together:
∘ Talk to your customer:
∘ Relate to the target market:
∘ No Headline?
∘ Don’t get too creative:
∘ 6 Reason Why People Buy:
∘ Test Your Headlines:
∘ Use quotes when possible:
∘ How Long Is Long?
∘ Be Careful with Reversed Type:
Each year advertising associations pass out award after award for ad “design” excellence.
I would ask you this question, “Would you rather have an award-winning ad, or an ad that sells?
If you happen to be new to business, the answer is the latter. An Ad That Sells! (See Great Ads for More Tips)
Ads that sell get the customers attention and create action. That attention usually is the result of a good headline.
Here are some rules of thumb I use when writing small business ad headlines.
It all starts here. If you don’t have a headline or some message that makes the reader want to go on and read the rest of the ad it’s over for you. Your customer will be moving on to the next ad.
Does the headline create a thought process in the reader? If it’s a tire ad, does it make me want to get up, go to the garage and check my tires?
Does the headline have a benefit that will help me or solve my problem?