Small Business Tips: Radio or TV Interviews: How to Make the Most of Them

Interviews can really build your business. Here’s how to do them right

Tom Egelhoff


Image by Haynie C. from Pixabay

Sooner or later the time will come when you are asked or will ask to appear on radio or tv.

It may be a business promotion, and advertisement or an interview about your industry.

It’s almost as bad as public speaking and most people fear that more than death itself.

To be successful at anything there must be some planning. Even a kid opening a roadside lemonade stand does some planning,

He/she finds lemons, gets a pitcher, some ice, sweetener, and glasses.

I was a basket case during my first interview. I had to hang on to the desktop to keep from shaking. Now some twenty years later I have my own radio call in radio show.

So, it can be done.

The bible of Radio and TV interviews is Radio TV Interview Report

If you must be on radio or tv here are some pointers to make it easier.

  • Put the fact that you’re talking to or being seen by thousands of people out of your mind. You can’t see them so for all practical purposes they do not exist. Talk to the interviewer or pretend you’re talking with your best friend and let everyone else eavesdrop.
    Prepare. Usually, your fear is of the unknown. Make sure you have good notes and give the interviewer a list of questions that you want to talk about. Don’t let the interviewer surprise you with questions you’re not prepared to answer
  • See if the interviewer will let you visit the station a few days in advance of your appearance. See if you can observe someone else’s interview and see how it goes with them and what you can expect when it’s your turn.
  • If you’re doing the interview on radio by phone from your home or office, do it on your feet. I always think better moving around.
  • If it’s portable, try to bring your product with you. Even on radio. It’s easier to talk about your product if it’s right there where you can touch it and see it.
  • Most importantly be yourself. Don’t use any words you don’t use in your everyday life…



Tom Egelhoff

Top Writer on Government, Entrepreneur, Radio Talk Show Host, Subscribe to my FREE Small Town Business Newsletter on Substack