Small Business Tips: Radio or TV Interviews: How to Make the Most of Them
Interviews can really build your business. Here’s how to do them right
Sooner or later the time will come when you are asked or will ask to appear on radio or tv.
It may be a business promotion, and advertisement or an interview about your industry.
It’s almost as bad as public speaking and most people fear that more than death itself.
To be successful at anything there must be some planning. Even a kid opening a roadside lemonade stand does some planning,
He/she finds lemons, gets a pitcher, some ice, sweetener, and glasses.
I was a basket case during my first interview. I had to hang on to the desktop to keep from shaking. Now some twenty years later I have my own radio call in radio show.
So, it can be done.
The bible of Radio and TV interviews is Radio TV Interview Report
If you must be on radio or tv here are some pointers to make it easier.
- Put the fact that you’re talking to or being seen by thousands of people out of your mind. You can’t see them so for all practical purposes they do not exist. Talk to the interviewer or pretend you’re…