What “Top of Mind Awareness” Means to You

Photo by Krzysztof Hepner on Unsplash

My Chrysler Imperial, aka “The Land Yacht,” has a fifteen-gallon gas tank.

As I stood watching the numerals spin past $30, then $40 and so on, it occurred to me why gas is such a hot topic of the day.

What other product do you stand and watch the final tabulation of the bill?

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